TV Advertising: Fetish of the Capital-Commodity Relationship
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چکیده
منابع مشابه
TV-Broadcasting Competition and Advertising
We analyse the rivalry between two TV-channels competing both on the market for audience and the market for advertising. We identify the nature of TV-programs emerging from this competition, and the quantity of advertising that TV-viewers will have to attend at equilibrium. Finally, we examine how a government’s regulation of this quantity will affect programs’ selection by the channels. CORE, ...
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The key to an understanding of the TV industry is the market for TV advertising. We present a model of this market that also encompasses the product markets and the viewer market. Because viewers dislike commercials, there is congestion in advertising, and TV channels offer complementary goods to advertisers. A move from a TV monopoly to a TV duopoly, we find, may reduce both the total number o...
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The Fetish of Geopolitics
Gopal balakrishnan is one of the foremost experts in the Anglo-American world on the life and work of Carl Schmitt, and I am grateful for his response in nlr 68, ‘The Geopolitics of Separation’, to my essay on the thinker, ‘Decisions and Indecisions’, in nlr 67. Balakrishnan’s intellectual biography of Schmitt, The Enemy, remains, according to one eminent voice in the field, ‘the best English-l...
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ژورنال
عنوان ژورنال: Canadian Journal of Communication
سال: 1975
ISSN: 1499-6642,0705-3657
DOI: 10.22230/cjc.1975v2n2a138